About

Nicholas Chui is a Director of Design & Development specializing in menswear and private label apparel, with over a decade of experience leading full product lifecycle initiatives from concept through production.

His work sits at the intersection of creative vision and operational execution. Nicholas partners cross-functionally with merchandising, technical design, and production teams to build commercially viable product while strengthening process, vendor strategy, and team performance.

Holding a Master’s degree in Global Fashion Management from the Fashion Institute of Technology, Nicholas combines strong creative direction with business fluency in margin analysis, sourcing strategy, and calendar management. His leadership approach balances innovation with structure, ensuring product integrity, profitability, and timely delivery.

Currently serving in a senior leadership role at Kirrin Finch, Nicholas oversees design and development across categories, mentors emerging talent, and champions sustainable and inclusive practices. His focus extends beyond aesthetics — he builds systems and teams that elevate both product and performance.